Internal Branding is just as critical as external branding. It is imperative to make sure that those within your organization recognize the value you bring to the table just as much as it is to elevate your visibility externally.
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They say the quickest way to elevate your visibility, is through public speaking. For some reason, when you are on a stage, people are able to connect on a deeper level and develop the “know, like a trust factor must quicker.” In fact, often within moments, audience members can assess whether you are somebody they would like to get to know better.
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One day you will absolutely get sick and tired of playing small. Watching others scale up the ladder, take credit for your ideas and pursue their deepest desires without an ounce of fear about what anyone thinks. That’s when your unapologetic ambition needs to kick in.
Make that day, today.
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I can’t tell you how many times, a client has told me that they didn’t want to elevate too much because they didn’t want the headache and responsibility. They didn’t want to deal with bad personalities, crazy situations and all of the other things that are associated with the next level. They didn’t want to Boss Up.
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About 20 years ago after undergrad, I enrolled as a wide-eyed and eager student at one of the nation’s premiere advertising schools called The Portfolio Center (in Atlanta). Students came from around the world to learn how to develop portfolio’s (for copywriting, photography, graphic design and art direction) that would land them jobs in the nation’s leading advertising and design firms.
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After 10 years of running a full-service Personal Branding + Elevation Agency, one thing has become abundantly clear. If your mindset doesn’t match your vision, you will never attract the level of success you desire to.
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Let me ask you. What game plan do you have in place to continuously elevate your skills and talents? I guarantee if you start giving it thought and develop and stick to a plan of implementation, you will be blown away by what you are able to do. I know I was.
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Have you ever heard the term intrapreneur? According to the dictionary it is: a manager within a company who promotes innovative product development and marketing.
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There is nothing worse than knowing that you have screwed up—big time. That a major mistake happened on your watch and no matter how much you want to be able to “pass the blame,” you can’t.
It’s. Your. Fault.
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There is nothing worse than being surrounded by your crew and realize they have no idea what you do. Unfortunately, it happens ever day. In fact, if you really think about it, most people are surrounded by people who would probably have a hard time articulating who you are, what you do and what separates you from everyone else. Here’s why:
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Like it or not, you have a personal brand and it is either working for you and moving you closer to your goals or against you, always. For too long, Anna didn’t recognize that her reputation was developed by much more than how she handled her “job requirements,” and this oversight caused her to miss out on a lot.
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Stop investing all of your time, resources and money on everyone else’s brand. The most important brand in the world is your own…invest there!
One of the biggest competitive advantages you will ever have is being able to look around your industry and identify the gaps? What issues aren’t being addressed? What practices can be improved upon? Where can you add extra value, broaden the conversation or show that maybe the "old way of doing things," is no longer the best way?